E-commerce Scenario of Bangladesh : Market Information, Trend, Challenges and ideas

If you are in the online business, e-commerce is probably one of the most important sectors and you should have a blog about it. Bangladesh is the second-largest economy in South Asia and is considered one of the fastest growing e-commerce markets. If you are looking to explore, research or expand your e-commerce business in Bangladesh, the following blog will provide a look at the e-commerce scenario in Bangladesh and some of its challenges.

Important Information :

1. Bangladesh E-commerce Market value is around 1.1 Billion USD Approx
2. Market growth is 30%+ YOY in 2021
3. E-commerce Market expected to increase to BDT 24000 crore by 2025
4. The online consumer is around 20 lakh 
5. Dhaka contributes 50% of the e-com Market. The top 10 cities contribute 75% of total E-com Sales.

Trend Assumption 

1. Outside Dhaka Market is also attractive 
2. The market will experience more D2C model business in next 5 years.  

Challenges 

1. Loss of Trust 
2. Last-mile customer service 
3. Customers are getting discount hunter as the option increases 

We should focus on:

1. Trust gain 
2. Create Brand Affinity
3. faster Delivary process
4. Focusing on long term success
   • focus on customer convenience rather than Discount on Products (pickaboo Case study )
   • Personalization of the offered product 
   • offer Subscription 
5.   Offer better customer Value through 
   • Price 
   • First-class service 
   • Develop solution to customer’s problem
6. ensure relevant content 
7. Care the customer 
8. Customer pattern analysis 
   • Buying Behavior 
   • Demand planning 

Ideas: 

1. Micro warehousing model 
   • For faster delivery 
2. ONDC – Open network for digital commerce – India 
   • Democratizing digital commerce in India 
   • Market & Community-led initiative 
3. Omnichannel shopping experience 

• •  Improved business performance
  • Personalized interactions at every touch point

E-commerce in Bangladesh is exploding, with people now able to buy goods online and have them delivered right to their doors. We hope that our blog post gave you some insight into the current state of e-commerce in Bangladesh and what you can do to boost your business. We have a lot of exciting things coming up soon and we can’t wait to share them with you! If you haven’t already, please don’t forget to mail us at asifnchy@gmail.com. Thanks for reading and we hope to see you soon!