The Omnichannel Shopping experience focuses on Personalized interactions at every touch point, including the physical store experience. Usually, High-priced products are the best fit for the Omnichannel Shopping experience.
For example, Mr. X (buyer) wants to buy a washing machine. He has researched online and went to check machine performance at the nearest outlet. He (Mr. X) seems confused and decides to return to the shop later. The salesman offered a free delivery offer if he purchased the unit through online. In this way, the vendor ensures an omnichannel experience where the vendor provides interactions at every touch point over various channels that seamlessly connect, allowing the customer to pick up where he searches off on one channel and intentionally continue the experience on another based on his feasibility.